Introduction

In 2015, we participated in the foundation and brand creation of Heelum Data Recovery, a company focused on data recovery services. We use this case study to introduce core brandbook elements and then show how those elements are instantiated in practical applications such as corporate stationery and custom operational software.

What Is a Brandbook?

A brandbook (brand guidelines) defines the identity of a brand. It specifies foundational blocks such as logo and variations, color palette, typography, and supporting elements. It also sets usage rules for different contexts, ensuring visual and communicative consistency.

The Heelum Data Recovery Brandbook

The images below are an adapted version of the original Heelum Data Recovery brandbook, adjusted for readability in this format. Download the full version (in English) here: Heelum Data Recovery Brandbook (PDF).

Once identity fundamentals are defined, the natural next step is producing branded materials, one of the most common applications.

Applying identity to corporate materials clearly demonstrates what “branded” means. Clients, suppliers, and partners immediately recognize they are interacting with a consistent organization, which supports familiarity and trust.

Building Operational Software

Now we shift to an application that is less about pure visual expression and more about user experience for both staff and clients. Operational software may seem less obvious as a branding element, but its impact is equally meaningful. During this collaboration, we found that a custom management platform increased perceived validity, professionalism, and process discipline, all of which positively reinforced brand perception.

UI/UX Design for the Operational Platform

As with most software projects we work on, we started from an existing operational process. The company already had a workflow for managing clients, jobs, approvals, and billing. Our goal was to digitize and optimize that workflow with a tailored tool.

The platform was designed to manage the full data recovery service lifecycle: job creation, receipt generation, technical coordination, client approval, and final invoicing.

---

Job Creation and Data Capture

Jobs are composed of storage units (typically hard drives) containing the data to recover. Every field in this view was customized to the exact information required by the company workflow.

---

Client and Job Management

A key aspect of the software is clearly communicating entity status: clients and jobs. Each client detail view shows representatives (point of contact), contact information, and associated job history. Similarly, each job detail view shows core job information (storage type, registration date, representative), current status, and registered storage units.

---

Reports and Client Portal

After job registration, the software allows the technical team to produce detailed reports, documenting storage-unit condition, notifying administrative staff of next actions, attaching files (for example screenshots of recovered file structures), and notifying clients with pricing decisions for approval.

When the technical team finalizes a report, the client receives a notification to review it in a private area within the platform. From there, the client can review details, approve the quote, and pay online.

Conclusion

Thanks for following this walkthrough of Heelum Data Recovery’s brandbook and its implementation in operational software. Through this case study, we explored two domains that are not usually grouped together. Our collaboration showed how both areas can complement each other and reinforce the perception of professionalism and reliability.

A second conclusion is our ability to deliver multidisciplinary projects. We are energized by building cross-functional solutions that solve multiple client needs at once. If this approach resonates with you, feel free to contact us to discuss your next project!